lucid pitch stories

A series of Instagram stories informing The Avenue’s following of ideas for stories to pitch for our FW 22 edition, “LUCID.”

I created this set of stories to inform our following of ideas for things they can write about for LUCID. The design was based on basic computing, including “FALL 2022” in binary on the introductory story.

Cover image, includes who to contact for each section of pitches and "FALL 2022" in binary code

The screen for pitches in the Lifestyle section carried out the same glitchy screen texture as utilized in the rest of the screens, using black as the background.

The screen for pitches in the Fashion section carried out the same glitchy screen texture as utilized in the rest of the screens, using The Avenue's branded blue color as the background.

The screen for pitches in the Beauty section carried out the same glitchy screen texture as utilized in the rest of the screens, using The Avenue's branded scarlet color as the background.